Target has this system on sale for $28.99. A bit too much for me.....until you combine it with the manufacturer coupon HERE and the Target coupon HERE. Net price after coupons = $8.99.
**EDIT** I went to my local Target today to grab this deal....however, the Tag reading system scanned at $39.99. They also did not have the toy catalogs. I need to look into this...maybe i have the sale dates wrong? On a brighter note, the Leap Frog Tag junior reading system was on sale for $28.99. The cashier at customer service accepted the Target coupon for $10 off, combined with the mfg coupon of $5 off, I paid about $15 total. I will use this as the main gift for our 2 year old this Christmas. It comes with 1 book, and i purchased 2 more (on sale for $8.99).